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小飞机怎么加群:Banking on corporate

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PETALING JAYA: Despite selling off its consumer banking business to UOB Malaysia, Citi Malaysia is hopeful about expanding its reach across the country’s corporate client segments.

Citi’s head of global subsidiaries group for Asia-Pacific, Stella Choe, said the American lender has “invested heavily” in the setting up of a cash and trade processing hub in Penang which employs about 1,200 people.

“We extend our coverage to close to 600 multinational companies (MNCs) in Malaysia,” the Singapore-based Choe told StarBiz in an interview.

She noted that manufacturing investment approvals had recovered sharply in Malaysia in the fourth quarter of last year as borders began to gradually open, post-Covid-19.

“Foreign direct investment (FDI) in Malaysia expanded by RM24.1bil to record RM836.2bil as at the end of the second quarter of 2022 (2Q22) compared with RM812.1bil in 1Q22,” she said, citing official government data.

Choe said Malaysia has long played a significant role in the global chip supply chain.

“The country’s semiconductor industry is mostly concentrated in Penang, which is dubbed as the Silicon Valley of the East.

“Penang represents 80% of the nation’s contribution to global back-end semiconductor output and it accounts for 13% of global chip assembly, testing and packaging activities including chips used in auto production,” she said.

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“Many MNCs have continued to invest in the country such as global information technology majors from the United States and Europe,” she added.

Choe said that during her recent visit to Penang, she was fortunate to meet some of these clients and observed “the intensity level of construction-related activities relating to greenfield projects.”

Choe also noted that Malaysia is currently home to over 5,000 investors from about 40 countries.

“We are very optimistic about Malaysia playing a far bigger role as an attractive destination for inbound FDI and we are focused on supporting and facilitating those flows,” she said.

The country remains an “important” market for Citi, Choe added.

Meanwhile, she said some of the bigger challenges that the financial sector here and within the region will continue to face is in the area of cyber security.

“Cyber security challenges and rising ransomware threats are concerns and Citi has developed two cyber security hubs across the globe with teams of professionals focusing on keeping our internal systems and client interface safe from any attack or malpractices,” she said.

In the same vein, banks need to be agile in the innovation of product offerings to cater to evolving corporate needs, Choe noted.

“Markets have changed so much with new disruptors in the financial industry and the emergence of fintech players.”

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